Ghost warhead energy drink Patch#

“Pairing candy logos that have clear child-appeal with a product that harms children’s health is an egregious display of putting profit over common sense and the well-being of children.”

“Numerous studies have documented the powerful impact marketing has on children’s consumption, preferences, and purchase requests,” said Fran Fleming-Milici, PhD, Rudd Center’s Director of Marketing Initiatives. This practice has to stop,” said Bonnie Patten, ’s Executive Director. “Energy drink companies like Ghost are now taking a page from the e-cig industry’s playbook, violating the law by using fun kid-friendly flavors to attract children to products that are meant for adults. This material information is relegated to illegible fine print inconspicuously placed on the energy drink cans and supplement containers. These efforts have likely contributed to Ghost’s explosive sales growth over the past year in the increasingly competitive energy drink industry.Ĭonsumers who see Ghost’s marketing on social media, gaming platforms or on the company’s website are not informed, however, that these products are only intended for healthy adults. The groups uncovered that Ghost not only packages its energy drinks and supplements in a manner that appeals to children, but also targets kids with deceptive and unfair marketing by, among other things, using influencers popular among children, as well as partnering with FaZe Clan, the wildly popular “youth focused” esports and gaming platform that attracts more boys aged 13-17 than any traditional sports team. and Impact Confections, makers of the candies, were also notified of the findings.

Ghost warhead energy drink Patch#

and the Rudd Center’s investigation found that Ghost is using candy brands popular among children and young teens, including Swedish Fish, Bubblicious, Sour Patch Kids and Warheads, to flavor and package energy drinks and supplements that are only intended for adults.

The groups have filed a complaint with the regulators urging the agencies to take enforcement action. 12, 2022 (GLOBE NEWSWIRE) - A new investigation by ad watchdog and the UConn Rudd Center for Food Policy & Health has found that “lifestyle sports nutrition brand” Ghost is unfairly and deceptively marketing adult energy drinks and supplements to children in violation of Federal Trade Commission (FTC) and U.S.